According to a new survey, a majority of Michigan Wolverines fans do not agree with the way they recruited the best ...

The Michigan Wolverine's NIL Collective is receiving help from an unlikely source as they work to open a merch store.

After landing five-star QB Bryce Underwood, the Wolverines are leveraging their NIL firepower to pursue several elite flips, ...

On Tuesday, the man who set the wheels in motion for Michigan to become a major player in the NIL (Name, Image and Likeness) ...

Dabo Swinney's reinvigorated perspective on NIL and recruiting is the mindset it takes to succeed in college athletics now.

Michigan football made waves on Thursday night after flipping five-star Belleville (Mich.) quarterback Bryce Underwood, the ...

Michigan is offering 2025 No. 1 recruit and LSU quarterback commit Bryce Underwood a $10.5 million NIL, Image and Likeness ...

The commitment of Bryce Underwood, the five-star quarterback who's the nation's No. 1 recruit, changes the outlook for ...

Michigan is willing to do whatever it takes to land a commitment from five-star quarterback Bryce Underwood, who is currently ...

Michigan's NIL infrastructure has effectively retained key veteran players, but the same system hasn’t been enough to lure ...

Dave Portnoy is telling his side of the story. The Barstool Sports founder went on the brand's "College Football Show" and ...

Michigan is reportedly trying to sway Bryce Underwood away from LSU with a $10.5M NIL offer. The top QB seems unwavering.