A line of electric guitars endorsed by President-elect Trump mimic the design of Gibson's iconic Les Paul, the manufacturer said in a cease and desist notice. Why it matters: Trump leaned into a branding bonanza ahead of his return to the White House,

First reported by Guitar World the cease and desist letter reportedly alleges the design of the Trump guitars “infringes upon Gibson’s exclusive trademarks, particularly the iconic Les Paul body shape.” Gibson didn’t immediately respond to a request for comment Monday.