GNX” is easily the most disciplined and direct music Kendrick Lamar has ever made, and if you really let yourself feel it, it might also be his most profound.

Kendrick Lamar’s surprise album GNX didn’t just drop—it exploded, sending fans into a frenzy. But while the internet buzzed with excitement over the new music, another spectacle unfolded: the flood of Drake memes.

Kendrick Lamar starts his exhilarating new album by complaining that someone vandalized a mural depicting his face — a mural depicting his face in triplicate, in fact — on the side of a Honduran restaurant in his Compton hometown.