For all companies, there comes a time when a rebrand is needed—either to attract new customers, to keep the old ones ...
The U.K. legacy carmaker successfully turns eyes toward its Dec. 2 design concept reveal, but is mocked online meanwhile.
Luxury British car manufacturer Jaguar's rebrand has been met with confusion and criticism online after the company posted a ...
As Jaguar's relaunch continues to divide drivers, the director of the company's heritage trust has spoken about the rebrand.
As it seeks to become an ultraluxury brand, Jaguar has unveiled a radical new design and logo that the auto marketer hyped as ...
The boss of Jaguar has defended the carmaker’s controversial rebrand and said criticism of its marketing campaign had ...
A promotional video for a rebrand of British luxury car brand Jaguar is being criticized online for showing models in ...
London-based phone company Nothing is getting a big awareness boost after making fun of Jaguar’s widely criticized new look.
A group of multiracial, gender-bending models emerge from an elevator in cutting-edge makeup and bright-colored clothing to a ...
British luxury vehicle company Jaguar has defended itself against backlash from internet users over its rebranding—including ...