The skepticism that greeted Jaguar's rebranding to JaGUar shows the challenges marketers face when they tinker with legacy ...

Jaguar is going to extreme lengths to deal with a fire risk problem on its recently-axed I-Pace EV. The British automaker has ...

W e've seen plenty of unpopular and/or controversial rebrands over the last few years, and nothing seems to stir up quite as ...

Jaguar's new logo and promotional campaign have sparked considerable controversy in recent days. To say the least, the ...

For all companies, there comes a time when a rebrand is needed—either to attract new customers, to keep the old ones ...

It is one of the most dramatic rebrands we’ve seen in recent times. Jaguar has admitted it expects to lose 85% of its current ...

Jaguars's rebrand has ignited a wave of debate. This attempted rebrand offers three critical lessons for CEOs attempting to ...

There has been much discussion about Jaguar's rebranded image, with many acting like it has destroyed something sacred. But ...

Jaguar has urged people to "trust and reserve judgement" over the rebrand of the carmaker. The company, embarking on the ...

Media outlets endured an hour of marketing waffle, during which they were introduced to the company’s bizarre new logo and branding, as well as the concept set to debut on December 2 ...

Earlier this week, Jaguar announced a rebranding that has been slammed by social media users and critics as "woke" and ...