The rebrand, which includes a new logo, is slated to launch Dec. 2 during Miami Art Week, when the company will unveil a new ...

Rebranding campaigns are meant to generate favorable awareness and positive press coverage about products. But sometimes the ...

The latest campaign video from Jaguar has received a fair bit of criticism from netizens, including Elon Musk.

Jaguar’s Managing Director Rawdon Glover says the intended message of the campaign had been lost, and also denied that it was ...

Leading adland figures have shared their thoughts on the bold Jaguar rebrand, and how it has gotten everyone talking about ...

Jaguar has urged people to "trust and reserve judgement" over the rebrand of the carmaker. The company, embarking on the biggest change in its 102-year old history, released a new logo and a so-called ...

The boss of Jaguar has suggested people like Nigel Farage are not important to the carmaker’s vision as he said it wanted to ...

Once the world's fastest car until the arrival of another British powerhouse, the Jaguar XJ220 gained its renown from its ...

Jaguar Malaysia (JLR Malaysia) has been named JLR’s Retailer of the Year for the Asia Pacific region for the fifth time and ...

The business deserves much of the ridicule the rebrand has earned them, but it also deserves a fair hearing when their new ...