The British car maker has taken new cars off sale to the general public for more than a year as it reinvents itself to launch three new electric cars, starting in 2026.The new logo is produced in a ...

There has been much discussion about Jaguar's rebranded image, with many acting like it has destroyed something sacred. But ...

The rebrand, which includes a new logo, is slated to launch Dec. 2 during Miami Art Week, when the company will unveil a new ...

Jaguar's boss called out critics of its latest video ad, saying their reaction was "vile hatred" and intolerance. The brand ...

For all companies, there comes a time when a rebrand is needed—either to attract new customers, to keep the old ones ...

Rebranding campaigns are meant to generate favorable awareness and positive press coverage about products. But sometimes the ...

Once the world's fastest car until the arrival of another British powerhouse, the Jaguar XJ220 gained its renown from its ...

A ‘NEW’ classic Jaguar has been unveiled with a roaring petrol engine – just days after the British firm’s controversial ...

The Jag launch has at least achieved one thing – it’s got people talking about automotive advertising again. Here we dip into ...

New logos and promotional videos unveiled by the classic British car brand drew the ire of many on social media this week.

The culture wars have come for the automotive industry, with recent ads from two big luxury brands drawing widespread ...

Jaguar holds a reputation for targeting male car drivers — and ones with plenty of money. For instance, the company's "Good ...