There has been much discussion about Jaguar's rebranded image, with many acting like it has destroyed something sacred. But ...
For all companies, there comes a time when a rebrand is needed—either to attract new customers, to keep the old ones ...
A promotional video for a rebrand of British luxury car brand Jaguar is being criticized online for showing models in ...
Jaguar's boss called out critics of its latest video ad, saying their reaction was "vile hatred" and intolerance. The brand ...
Jaguar has hinted at its future by launching a new emblem that removes the famous pouncing cat. Many drivers have split ...
The boss of Jaguar has hit out at the response to the brand's controversial re-launch, accusing some critics of 'vile hatred ...
Jaguar has unveiled a new logo that emphasizes its posh pronunciation as it transitions into a “new era” that emphasizes its ...
As Jaguar's relaunch continues to divide drivers, the director of the company's heritage trust has spoken about the rebrand.