For a lower-end product, the Jaguar XE was certainly conceived with some ambition. Targeting the BMW 3 Series, the Audi A4 ...

Steve McQueen, the King of Cool, had a taste for the finer things in life, including a collection of iconic cars. Among his prized possessions was a rare and legendary Jaguar XKSS, a car that ...

As Jaguar pivots to an all-electric future, bold rebranding raises questions about its market positioning amidst lagging ...

Here are 10 luxurious cars with an MSRP of $50,000 or less ... The 1980s saw the production of the Jaguar XJ6. The XJ6 came ...

But in five years of covering rebrands, I've never seen anything quite like the response to the new Jaguar branding. It's ...

The skepticism that greeted Jaguar's rebranding to JaGUar shows the challenges marketers face when they tinker with legacy ...

The culture wars have come for the automotive industry, with recent ads from two big luxury brands drawing widespread ...

Jaguar is going to extreme lengths to deal with a fire risk problem on its recently-axed I-Pace EV. The British automaker has ...

Jaguar will cut its showrooms from 80 to around 20 by 2026, as it looks to target the wealthiest parts of the country with ...

For all companies, there comes a time when a rebrand is needed—either to attract new customers, to keep the old ones ...

LONDON (AP) — British politician John Prescott, a pugnacious and personable former merchant seaman who rose to the post of ...

The boss of Jaguar has hit out at the response to the brand's controversial re-launch, accusing some critics of 'vile hatred ...