Critics of luxury carmaker Jaguar's rebrand are more concerned by imaginary 'wokeism' than its survival as a business, writes ...

The ad, released earlier on November 19, featured models in bright outfits but no vehicles. As a result, it received a lot of ...

Here are 10 luxurious cars with an MSRP of $50,000 or less ... The 1980s saw the production of the Jaguar XJ6. The XJ6 came ...

But in five years of covering rebrands, I've never seen anything quite like the response to the new Jaguar branding. It's ...

In a bold move that has left enthusiasts scratching their heads, Jaguar's rebranding effort has swapped its iconic feline ...

The skepticism that greeted Jaguar's rebranding to JaGUar shows the challenges marketers face when they tinker with legacy ...

The culture wars have come for the automotive industry, with recent ads from two big luxury brands drawing widespread ...

Jaguar is going to extreme lengths to deal with a fire risk problem on its recently-axed I-Pace EV. The British automaker has ...

Jaguar will cut its showrooms from 80 to around 20 by 2026, as it looks to target the wealthiest parts of the country with ...

For all companies, there comes a time when a rebrand is needed—either to attract new customers, to keep the old ones ...

LONDON (AP) — British politician John Prescott, a pugnacious and personable former merchant seaman who rose to the post of ...

The boss of Jaguar has hit out at the response to the brand's controversial re-launch, accusing some critics of 'vile hatred ...