There has been much discussion about Jaguar's rebranded image, with many acting like it has destroyed something sacred. But ...
But in five years of covering rebrands, I've never seen anything quite like the response to the new Jaguar branding. It's ...
Jaguar's boss called out critics of its latest video ad, saying their reaction was "vile hatred" and intolerance. The brand ...
Rebranding campaigns are meant to generate favorable awareness and positive press coverage about products. But sometimes the ...
X users compared the Jaguar brand to the Bud Light controversy after the company released a modernist ad to debut its new ...
Jaguar debuted a new video for its relaunched all-electric branding — but it was missing something: cars. Even Elon Musk ...
A promotional video for a rebrand of British luxury car brand Jaguar is being criticized online for showing models in ...
New logos and promotional videos unveiled by the classic British car brand drew the ire of many on social media this week.
This often overlooked gem is Jaguar style and class at its best, an interesting counterpoint to the company's current ...
Jaguar managing director Rawdon Glover defended the car company's rebrand in a recent interview, denying the ad was meant to ...
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