If you care to find “Wicked,” look to the top of box office charts. Universal’s adaptation of Act One (with some padding) of the popular Broadway musical was No. 1 in North America with $114 million from 3,

Between them, the two very different Thanksgiving tentpoles are capturing almost every adult demo, reminiscent of Barbenheimer.

Battling a 27 percent decline in domestic ticket sales compared with before the pandemic, studios left no marketing drum unthumped in releasing the movies.