Through Jaguar's "Exuberant Modernism" rebranding strategy, the brand signals to buyers that the time has come for its ...

New visuals trade a sense of staid luxury for more over-the-top concepts as the brand returns to the idea that “a Jaguar ...

Jaguar announced today a bold new approach to their brand image that focuses on Exuberant Modernism, a concept they describe ...

Jaguar has announced an overhaul of its brand image as it marks the start of a new era as an EV-only carmaker, which was ...

Is it Jaguar or JaGUar? Whatever the case, the Indian-owned British brand is out to reinvent itself for an all-electric ...

Jaguar’s transformation is defined by Exuberant Modernism, a creative philosophy that underpins all aspects of the new Jaguar brand world. It embraces bold designs, unexpected and original ...

The rebrand, which includes a new logo, is slated to launch Dec. 2 during Miami Art Week, when the company will unveil a new ...

Jaguar calls the new design direction Exuberant Modernism and it doesn’t look like any Jag that’s come before… The social media post says simply: ’02 Dec 2024 Miami. Copy nothing ...

Jaguar’s transformation starts with the reveal of its new brand identity featuring an all-new logo – Jaguar calls it a device mark – as part of its exuberant modernism creative philosophy.