EA's bold shift towards generative AI redefines game creation with user-generated content, revolutionizing AAA game ...

Electronic Arts (EA) is taking the gaming and AI scene seriously. Recently, Mihir Vaidya, chief strategy officer of EA, ...

We watched the entirety of the three-hour Investor Day presentation, and did our best to round up all the AI "highlights" in ...

At Investor Day 2024, EA revealed how AI can help create and expand game environments with the "Imagination to Creation" ...

Publishing giant Electronic Arts shows a concept of the different ways users could generate their own content in a game using ...

Nintendo’s Shigeru Miyamoto has said the company would rather go in a “different direction” than the rest of the video game ...

Maxed out on full settings, EA FC 25 is a beautiful game. The stadiums, players, kits, and the like look as good as they ever ...

An AI tool is reportedly removing AI-generated images of Mario from the internet. The Verge reports that posts on social ...

EA cancels Sims 5 and focuses on expanding Sims 4, announces a major film adaptation with Margot Robbie and AI advancements.

Video game company EA released a concept video that shows a future program where gamers can create a video game from scratch.

EA FC 25 is now available worldwide on Early Access, and gamers are eager to take to the virtual pitch and test the new gameplay mechanics.

But you'd be forgiven if you thought this was some sort of AI tech conference given how effusively the technology was brought up and touted as a key component of EA's future. While we've known for ...