Coca-Cola's latest AI-generated ad has ignited controversy online, raising questions about creativity and ethics in ...

Coca-Cola has issued a statement after copping huge backlash for creating an AI-generated Christmas commercial that fans ...

The Coca-Cola Company will continue to “earn” its brands’ price points with consumers, leaning into marketing as a key ...

Amid the search for Hannah Kobayashi, 30, who vanished during a layover in Los Angeles last month, investigators announced on ...

Coca-Cola's new holiday advertisement was made using Real Magic AI, the company's artificial intelligence platform, powered ...

The problem with AI, Halloran said, is that it can’t replicate human emotion, an element that makes so many advertising ...

Pratik Thakar, Coca-Cola’s vice president and head of generative AI, explained to Ad Age that the company wanted to connect its traditions of the campaign to the future of technology. Additionally, he ...

DPR&Co Advertising Co-Founder Richard Ralphsmith says generative AI has been the “biggest story” in advertising over the last ...

Los Angeles-based Zevia soft drinks has gone all-out to ridicule Coca-Cola’s AI-powered Christmas ad with a spoof that takes ...

If Google knows all about you, then everyone should, says the Justice Department, AI Coke Commercial Lambasted ...

Coca-Cola’s new ads emphasize the challenge for brands to cultivate emotional authenticity when engaging with their audience ...