The skepticism that greeted Jaguar's rebranding to JaGUar shows the challenges marketers face when they tinker with legacy ...

Formula 1 on Monday at last said it will expand the grid in 2026 to make room for an American team that is partnered with ...

Jason Kelce and Travis Kelce have been busy growing their brands, on-field and off. Here's a look at what they've been up to.

Customers flock to Costco to collect all manner of Kirkland Signature goods, and at the top of many grocery lists is the ...

Five NBA elites including Michael Jordan and Emilia Fazzalari co-founded Cincoro Tequila in 2019 and the brand recently went ...

An internal launch signals to your people that their opinions matter, and it turns a major brand shift from something that’s ...

A recent study found 54% of consumers want to see more of a brand's history—how marketers can leverage a corporate legacy to ...

On Nov. 20, Jennifer Aniston-founded haircare brand LolaVie launched its first pet produt, Puppy Love Dog Shampoo, which will ...

Jaguar's repositioning is part of the larger Jaguar Land Rover (JLR) Reimagine strategy. JLR is the parent company of the ...

Jaguar's boss called out critics of its latest video ad, saying their reaction was "vile hatred" and intolerance. The brand ...

Gap Inc. is still in the early innings of a brand overhaul under Chief Executive Richard Dickson, but the early signs suggest ...

You can't change the time zone the usual way unless you have admin rights. Here's how to sneak past this glitch.