Samsung has been trying to make Bixby a thing for almost eight years now, with absolutely no success whatsoever. Alexa and Siri may be household names, but Bixby has long been considered something of a joke at best.

The new Bixby LLM from W25 Fold and W25 Flip is losing its exclusivity and will be released worldwide with the upcoming Galaxy S25 series.

For some context, Samsung's upgraded Bixby assistant is an AI experience powered by a custom Large Language Model (LLM) to deliver AI experiences similar to Google Gemini or ChatGPT by OpenAI. However, this brand-new AI assistant is currently exclusive to the Galaxy W25 and W25 Flip in China.