Use precise geolocation data. Actively scan device characteristics for identification. Store and/or access information on a ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

Measuring media quality is just the first step. A bigger challenge looms: assessing media quality against a marketer’s short-term and long-term goals.

The shift opens a window for industry heavyweights who have long wanted greater control over measurement data, say experts ...

Influencer marketing has reached a critical juncture in 2025, with measurement challenges now representing the primary threat ...

So far, TV rating operations in the country were led by BARC, which many saw as a monopoly. On Thursday, the ministry of ...

Developed with Lumen Research, the launch expands DV Authentic Attention measurement from web and CTV to social platforms for ...

The resource outlines standard gaming ad formats across media types like digital, video and audio and explains the must-have ...

Barb, the audience measurement specialist, has issued an invitation to tender (ITT) for the third phase of its API ...

Nielsen, a specialist in audience measurement, data, and analytics, and the Danish broadcasters (TV 2 Danmark, DR, Viaplay ...

Discover how AI redefines modern marketing. Uncover its impact on personalizing experiences, optimizing measurement and ...