Black Friday sales are in full swing, bringing some of the best prices we've seen on Apple Watches all year. As of Nov. 26, the Series 10 is $70 in most of its configurations, the Series 9 is down to $279.99 (returning to its July Prime Day pricing), and the SE is at the new low price of $149.

Amazon has dropped this wrist companion to $149, saving you a hefty $100 off its usual $249 price tag. At 40% off, we’re talking about the most affordable entry point into the Apple Watch ecosystem we’ve seen, and a great excuse to go ahead and start your holiday shopping if you haven’t already.

Amazon has issued its best early Black Friday Apple Watch Ultra 2 deal this Thanksgiving, dropping styles with a natural titanium finish to $619.99.