Apple continues its tradition of decking out the Fifth Avenue store ahead of product launches, this time with glowing rainbow ...

Apple is accelerating the rollout of a software update that will implant intelligence into its virtual assistant Siri and ...

Apple is accelerating the rollout of a software update that will implant artificial intelligence into its virtual assistant ...

The "integration of AI into Apple's popular devices will allow users to customize their home screens even more, get better ...

Clearly, investors are betting that Apple's new AI iPhone will reinvigorate sales and lead to earnings growth. If you believe ...

Apple on Monday unveiled its long-awaited, artificial intelligence-boosted iPhone 16 along with AirPods with hearing-aid ...

Apple’s annual product launch Monday failed to immediately capture the hearts of investors, as shares of the world’s biggest company slumped during the event largely focusing on previously ...

Apple announced the launch of its new phone this week, the iPhone 16, which includes a new button and a pivot to the use of more artificial intelligence (AI). On Monday, Apple announced the new iPhone ...

The company, which has faced slumping sales in its signature product, released the iPhone 16, with an upgraded Siri, AI text ...

Apple unveiled the new iPhone 16 [Andrej Sokolow/Picture alliance via Getty Images] Apple fans globally have been waiting to see the new phones with AI, which Cook hinted at as he began the show.

The iPhone 16 Plus will start at $899. “Apple Intelligence” is artificial intelligence. But you didn’t hear the words “artificial” or “AI” coming out of the mouths of Apple’s ...

The Cupertino, California-based company also is betting the AI feature will drive consumers to upgrade amid a slowdown in iPhone sales. Apple Intelligence, the company’s AI software, will be ...