The fastest way to slip is this tip! Most editors get the idea that cuts happen on beats (or just off beats) – or according to interview/main story speech. But a key hallmark of craft is that moments ...

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Adobe debuts Firefly Video Model in public beta, challenging OpenAI’s Sora with AI-powered video tools for pro filmmakers, ...

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Welcome to Tool Tip Tuesday for Adobe Premiere Pro on ProVideo Coalition. Every week, we will share a new tooltip to save ...

Put aside your AI skepticism for a moment and applaud the fact that at least one tech company isn’t stealing or infringing ...

For solo creators, crafting first-class content for personal or professional use can be a daunting task in 2025, requiring ...

Adobe Firefly AI video generator offers commercially-safe AI video tools trained on licensed content — challenging OpenAI’s Sora.

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Adobe's Firefly AI tools will let creators take still images and turn them into short video clips, among other new features.

Adobe today unveiled its latest innovation in generative AI within it's Firefly application, now featuring the industry's first commercially safe AI video generation model. This development aims to ...

Firefly's Standard plan costs $9.99 per month, the Pro plan will run users $29.99 a month, and there's a more extensive Premium tier in the works.