The Elf on the Shelf and the Real Elf see who is the better elf!Watch the bloopers and BTS here: <a href=" <a href=" | Merch ...

Hoda Kotb is starting a new, relaxed Elf on the Shelf tradition with her daughters Haley and Hope, focusing on simplicity and enjoyment rather than elaborate setups. Kotb has shifted her focus to ...

Discover how the Elf on the Shelf brings excitement to Christmas, even as traditions evolve with technology. Join a light-hearted discussion about modern holiday practices and find simple, creative ...

Two sisters got a surprise when Nashville flight crew brought their delayed Elf on the Shelf aboard for takeoff cheers.