Search in Premiere Pro has been updated with AI-powered visual recognition, allowing users to find videos by describing the contents of the footage. It’s just one of several quality-of-life features ...

Aside from having a small number of transitions, Premiere Pro has all the video effects you'd expect—colorizing, keying, lighting, and transforming. You can apply an effect just by double-clicking.

Premiere Pro is introducing a new AI-powered search, making it easier to find the right clips without endlessly scrolling ...

Adobe's Firefly AI tools will let creators take still images and turn them into short video clips, among other new features.

Welcome to Tool Tip Tuesday for Adobe Premiere Pro on ProVideo Coalition. Every week, we will share a new tooltip to save ...

Adobe debuts Firefly Video Model in public beta, challenging OpenAI’s Sora with AI-powered video tools for pro filmmakers, ...

Adobe's been teasing Firefly video for a while, but until today, its only publicly available generative AI video tool was Generative Extend in Premiere Pro. That allows users to add extra seconds to ...

Adobe’s urgency in making generative video available to a wider user base stems from AI competition that’s making urgent ...

An Animated logo reveal video is a great way to start any video. It creates instant production value and makes your videos ...

This lets you adjust the lighting or effects on a face ... Premiere Elements is Adobe’s very own Premiere Pro alternative for consumer-level video editors. It's a bit like comparing Apple ...

Adobe Firefly AI video generator offers commercially-safe AI video tools trained on licensed content — challenging OpenAI’s Sora.