The best soccer cleats provide players with a healthy balance of flexibility and support, giving their feet enough padding ...

Adidas’ e-commerce gives the company greater control over its brand and pricing. The firm has increased its digital capabilities and cut wholesale accounts. Its e-commerce sales were about EUR 4 ...

We view Puma as a leader in global sportswear but do not believe it has achieved a competitive advantage. Since 2014, Puma’s annual sales have risen to nearly EUR 9 billion from EUR 3 billion as the ...

Skechers Went After the Customers Nike Didn’t. It Paid Off. Skechers thrives on retirees seeking comfort and families looking for something affordable for their children. - The NBA’s 2023 most ...

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The three stripes of Adidas sports clothing are instantly recognisable whether they’re on soccer cleats or fashion sneakers ... memorable brand image. 6. New Balance: The NB That Balances It All At ...

Juventus presents the new Terrace Icons collection, created in collaboration with adidas, a tribute to the terrace culture of ...

While the original Samba silhouette isn’t heading anywhere anytime soon, adidas is already working hard to reenvision its famed sneaker for the new year. Looking to replicate this fame ...