The ad campaign positions every electronic device with a screen as an Xbox, as Microsoft continues to publish its titles and ...

Microsoft Gaming CEO reveals that the company is indeed working on an Xbox handheld gaming console, thus confirming recent ...

An established industry insider attempts to narrow down the announcement window of Microsoft's rumored Xbox handheld console.

Xbox calls this a "refresh" in the announcement post on its website, and indeed it doesn't change up a lot in terms of design ...

We’ll definitely do more consoles in the future, and other devices,” Microsoft Gaming CEO Phil Spencer told Rolling Stone in ...

Microsoft's Xbox chief, Phil Spencer, is seeking to assuage the fears of gamers who worry the company might give up on its ...

Available right now, the Xbox Series X: All Digital Edition is priced at $448 on Amazon and Walmart, while the Xbox Series X: Galaxy Black Special Edition retails for $595.99 on eBay.

This is a new ad campaign but the idea has been in place for years. In 2020, Microsoft Gaming CEO Phil Spencer said Xbox's ...

Microsoft has launched a new marketing campaign called “This is an Xbox.” The core concept of the campaign is that Xbox is no longer a singular console, but is now closer to an ecosystem ...

In recent months Microsoft has been referring to this internally as “ Xbox Everywhere ,” as it increasingly looks at bringing ...

However, a new marketing campaign from Xbox might focus on removing the idea of an Xbox being just another console. A new post on the Xbox Wire has highlighted a new campaign dubbed This is an Xbox.