We've seen Microsoft take a light-hearted approach to Xbox marketing in the past, even trying to get involved in the memes ...

In recent months Microsoft has been referring to this internally as “ Xbox Everywhere ,” as it increasingly looks at bringing ...

Despite its new ad campaign, not all Xbox experiences are as seamless as the traditional ways of playing games.

Microsoft recently revealed that Avowed will launch on another platform in addition to Xbox and Steam, which is a logical ...

Microsoft's recent Xbox ad campaign has sparked confusion and debate, as it equates various devices, including laptops and ...

It is not exactly a mystery what Xbox is attempting to do with its current push for mass adoption of the Xbox brand and ...

The ad campaign positions every electronic device with a screen as an Xbox, as Microsoft continues to publish its titles and ...

With a free cash flow of around $19.2 billion, Microsoft is well-positioned to fund R&D, make acquisitions, and continue to ...

However, the grizzly melee combat is the real draw, letting you create your melee finishers and leading to plenty of ad hoc brutishness. L.A. Noire: The VR Case Files When the first VR games ...

The new "This is an Xbox" campaign has drawn criticism, as fans worry that the company is moving away from the console ...

The Nature of Creativity in Game Development Change  For ages, creativity and technology have overlapped to produce virtual ...

Aybl offers savings of up to 60%, plus Sky, ghd and more - Retailers are kicking off early, with deals on everything from the ...