We updated this article in April 2022 to add more information about each featured product, based on extensive research done by our team (and that of our sister team at the Good Housekeeping Institute) ...
The Chosun Ilbo on MSN
Iljin Cosmetic's perm sells 1 million annually
The curly perm hairstyle, often featured in the globally acclaimed K-pop Demon Hunters (Netflix animation), has become an icon of Korean middle-aged women. Behind this hairstyle’s creation lies the 63 ...
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