At CES this week, Lego announced Smart Play, a new interactive way to play with Lego builds. Here's how it works and when you can get it.

The LEGO Group celebrates Lunar New Year 2026 by adding three new sets to its LEGO Spring Festival collection.

Lego retired its highly detailed Tree House in 2024, and Amazon is only retailer still selling the 3,036-piece model.

The new brick will make play more interactive for Kentucky kids and families. Sets will release in March, and preorders start ...

LEGO unveiled Smart Play at CES 2026, embedding interactive tech into bricks. The first Star Wars sets launch March 1, with ...

Lego has revealed Smart Play, a screen-free product that brings builds to life with technology, debuting with interactive ...

Looking for FREE indoor things to do in Chicago? Check out our list of free indoor playgrounds and more. We all know that ...

The iOS and Android app puts the extraordinary world of Selfridges at your fingertips with personalised style inspiration ...

Lego sets for adults and kids are up to 47 percent off at Amazon during the site’s after-Christmas 2025 sale. The best Lego ...

"Lego sets resonate with adults because they support creativity, well-being and self-expression in ways that fit naturally into adult life," Genevieve Cruz, head of adult consumer group and franchises ...

Lego and Formula 1 kicked off a multiyear partnership in 2025. Here's how that collaboration is providing value to the toy company and the racing organization.

Target has kicked off a last-minute holiday sale on Lego sets that's arguably better than the promotion it ran during Black Friday and Cyber Monday. The discounts aren't as large as last month's sale, ...