LEGO unveiled Smart Play at CES 2026, embedding interactive tech into bricks. The first Star Wars sets launch March 1, with ...

The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and ...

Lego is using the galaxy far, far away to launch one of its biggest innovations in years... and it's already raising eyebrows ...

Benson also confirmed that the new initiative contains no artificial intelligence at all, as well as no camera.

The brick toy brand enters a new era of interactivity. Plus, Lems debuts a minimalist clog, Afeela announces a new concept ...

New sensor-packed Smart Bricks introduced at CES add color, sound, and interactivity to classic Lego builds, debuting with ...

The brand-new, jaw-dropping Lego smart brick tech can recognize other bricks, activate effects and play music. They're ...

Lego has revealed Smart Play, a screen-free product that brings builds to life with technology, debuting with interactive ...

The first-ever sets to be a part of the LEGO SMART play collection will be three new Star Wars All-in-One sets. This means ...

Looking for FREE indoor things to do in Chicago? Check out our list of free indoor playgrounds and more. We all know that ...

The iOS and Android app puts the extraordinary world of Selfridges at your fingertips with personalised style inspiration ...

Start the new year off with fun Lego sets. The best Amazon deals on Lego sets include Lego flowers, Star Wars characters, ...