LEGO Introduces Smart Play, Starting With Interactive ‘Star Wars’ Sets

LEGO unveiled Smart Play at CES 2026, embedding interactive tech into bricks. The first Star Wars sets launch March 1, with ...

Lego unveils new SMART Brick at CES 2026. Here's where to purchase.

The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and ...

Lego’s New ‘Star Wars’ Smart Brick Sets Look Like a Big Risk

Lego is using the galaxy far, far away to launch one of its biggest innovations in years... and it's already raising eyebrows ...
Gear Patrol

This Is LEGO’s Biggest Innovation in Decades — It’s Also Highly Controversial

The brick toy brand enters a new era of interactivity. Plus, Lems debuts a minimalist clog, Afeela announces a new concept ...

I tried Lego’s new Smart Brick Star Wars sets, and they’ve impressed a lifelong fan

Now, Lego is bringing the culmination of this technology and play features to a galaxy far, far away with its new Smart Play system. Unveiled at CES 2026, I had a chance to see exactly how Lego is ...
FOX 5 New York

Lego unveils smart brick sets that bring ‘your creations to life’

Lego has revealed Smart Play, a screen-free product that brings builds to life with technology, debuting with interactive ...