The company announced in February that it would cut prices after years of hikes that pushed costs up nearly 50% since 2021.

Frito-Lay's pandemic-era price hikes cost PepsiCo $50 billion in market value.

But now that a plan to bring prices down is in motion, new challenges have emerged that threaten to blunt its impact.

Last week, I started off the Flavor Swap review series with Madison Beer and her Sweet Southern Heat BBQ Cheetos. The Dude ...

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Born and raised in Los Angeles, California. Grew up in the entertainment business. Extremely passionate about films, especially horror and comedy. I have a black cat, and very interested in astrology ...