Now that we've unpacked some iconic tagline examples, let's take a second to savour what makes them so deliciously effective at sticking around. Have you ever heard those slogans that never seem to ...

The killer sent taunting letters and cryptograms to police and newspapers that included astrological symbols. There are several theories about the killer's identity, but they've never been identified.

Let’s break this down into some practical examples. If you emphasize punctuality but consistently show up late to meetings, your team is likely to follow suit. If you stress the importance of ...

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One of the most infamous aspects of the Zodiac's sinister saga was the series of letters he sent to local newspapers, in which he claimed responsibility for his gruesome crimes and taunted authorities ...