Taylor Sansano has over a decade of experience writing in a variety of industries, from healthcare to education to B2B. With a background in journalism, Taylor has a passion for research and fact ...

Let’s break this down into some practical examples. If you emphasize punctuality but consistently show up late to meetings, your team is likely to follow suit. If you stress the importance of ...

They asked how he felt about investigators pointing out his affinity for science fiction and “strong desire to see something” — the report said, for example, that Fisher “watches the sky ...

The killer sent taunting letters and cryptograms to police and newspapers that included astrological symbols. There are several theories about the killer's identity, but they've never been identified.

Despite being fictional amalgams of sources, these posts make for compelling reads and provide concise examples of Cooper’s style, with the one about the Russian prostitute particularly disturbing.

Now that we've unpacked some iconic tagline examples, let's take a second to savour what makes them so deliciously effective at sticking around. Have you ever heard those slogans that never seem to ...

Image by Wolfman12405, licensed under CC BY-SA 4.0, via Wikimedia Commons.