MediaRadar, the industry-leading Marketing Intelligence platform, today announced a major expansion into Live Streaming Sports—delivering weekly tracking of ad spend and creative across exclusive ...

Paired up with their new Rivalries uniforms —the NFL's new set of kits inspired by teams' local communities—the Cardinals have painted their end zones to replicate the Arizona state flag. Add in a ...

Capping off a trio of pieces in our Agency Advice series, we ask marketers how the playbook’s changing in sports marketing – ...

If the Reds make a run now that they're in the playoffs, keep an eye on Jordyn Pagán and the "can't-be-killed" cockroaches ...

The Eagles' tush push sponsored by Dude Wipes is a marketing match. The brand sees sports marketing as a brand builder as it ...

Reprising the dual-pronged approach of last February's Super Bowl, Fox Corp. streaming service Tubi will stream a marquee NFL game on Thanksgiving Day.

An NFC West clash takes place on 'Thursday Night Football' for the second week in a row with the Los Angeles Rams hosting the ...

Disney, Comcast's NBCUniversal, Paramount, Amazon and Fox — to start discussions on any new deal, the report said, citing an ...

USA Network, part of Comcast’s upcoming cable spinoff Versant, signed a new 11-year media rights deal with the WNBA starting ...

They're all powered by artificial intelligence and connected to Alexa+, the company's AI-infused personal assistant.

Tom Brady, fresh off some awkward moments in the booth last week, will call an Eagles game for the second time in three weeks ...