Google’s new Journey Aware Bidding model uses signals from the entire customer journey to drive smarter, more efficient Search optimization.

AI Max helps advertisers capture net-new, incremental conversions beyond their existing keywords, offering clearer controls ...

Google Ads may be rolling out a new metric named "Original Conversion Value." This shows the raw data before Google does anything with it.

Google unveils Antigravity, a productivity-focused AI coding IDE. Built on VS Code, it enables instant familiarity and plugin support. Screenshots, recordings, and browser testing power agent ...

UK retail giant Kingfisher says Optimizely, a digital experience platform (DXP), has enabled it to test and perfect multiple ...