A father’s investment in his son’s dreams anchors #NayaRiwaaz, a campaign by Invesco Mutual Fund that gives the Diwali lifafa ...

Tier-3 cities accounted for 41% of festive order volumes, while transactions below ₹1,000 contributed 85% of total orders, ...

The Festival will introduce four initiatives, including a city-wide showcase of creative work, a Festival-wide passport, a 50 ...

The allegations are part of an ongoing legal dispute over the regulator's June decision to prohibit beverage companies from ...

With memory and commodity costs lifting prices and festive volumes under pressure, electronics brands’ marketing leaders say ...

The changes include an updated profile insights dashboard that provides more information on content performance and ...

Diwali advertising is moving beyond familiar family reunions and festive nostalgia to explore humour, everyday chaos and ...

From chasing live sporting moments across the world to discovering local food trails, Kumar shares what keeps him curious and ...

Some brands built Diwali campaigns around family reunions, while others drew on festive rituals and traditions and we look at 50 such campaigns from 2026, showing how brands approached the festival.

From Zepto’s playful take on ‘sone ke cheeze’ to Flipkart Minutes’ Parle-G Gold biscuits, brands used humour and wordplay to ...

The marketing of Ramayana has extended beyond film promotions, with brand collaborations, creator-led campaigns, international showcases and more.

According to the platform, more than 50 million people have used Edits since its launch. The desktop version aims to extend ...