Silly Rabbit, Trix is for... real rabbits! At least it is now. After what must have been a delightfully exhausting search, makers of the popular General Mills cereal brand announced their new mascot ...

Cereal du Jour: Trix, America’s favorite crazy rabbit bait since 1954.History: We have spent quite a few weeks now wading through the histories (both real and imagined) of various breakfast cereals.

General Mills made what many to believe as an unholy attack on pop culture when announcing product news of their most popular ready-to-eat cereals. The beloved animated rabbit whose decades of futile ...

Britney Spears, Taylor Swift and Kelly Clarkson have all done it. So have David Beckham and Freddie Prinze Jr. Now, Trix Rabbit, Sonny the Cuckoo Bird and Lucky the leprechaun are getting in on the ...

Silly rabbit, Trix are for millennials: General Mills announced Monday that it's bringing back Trix cereal's fruity shapes from the 1990s amid "overwhelming consumer feedback." General Mills received ...

The enduring appeal of Trix cereal, debuted in 1955 by General Mills, can largely be credited to Joe Harris, a commercial illustrator who invented the Trix rabbit. He has died at the age of 89. Harris ...

MISSISSAUGA, Ontario--(BUSINESS WIRE)--Trix cereal is finally returning to Canadian store shelves for good after a long hiatus and will be available in the ‘90s Classic Trix Fruity Shapes! While Trix ...

And today in News That’s Sure To Push All Your Nostalgia Buttons, we have this: Trix is bringing back the fruit-shaped pieces for which the cereal was known during the 1990s — and soon. According to a ...