The attempted Justin Bieber renaissance is in full effect now. He performed at the recent MTV VMAs, his first performance on the show in five years. He also has a new music video out for his song ...

Can you send subliminal messages with movies? Summer movie season is here, and the chances are good that you will spend some time in the theater watching at least one of the blockbusters. Along the ...

While the U.S. Congress has never passed a law restricting subliminal advertising, government agencies have said the practice is unfair and could result in enforcement, especially for broadcast ...

Scientists and thinkers have been studying the unconscious mind — the part of the brain where things like memories and motivation occur — for hundreds of years. You may have heard of advertisers using ...

They are relieved (and perhaps a little disappointed) when I tell them that I study the way people think. But quickly, they find other questions about thinking that have always puzzled them. One of ...