Dubai: The UAE has been ranked 10th globally in the Global Soft Power Index 2025. His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, ...

The global landscape is undergoing a profound transformation, a tectonic shift in the balance of influence. The sixth annual Global Soft Power Index, released by Brand Finance, confirms what many have ...

Moo Deng might seem to most people like just an adorable viral baby hippo, but to the government of Thailand, where she’s from, she’s a cultural ambassador and shining example of the country’s push to ...

New research reveals a sharp contrast in AI's workplace impact. MIT determined that AI can handle 11.7% of US job tasks, putting over a trillion dollars in wages at risk. A groundbreaking report from ...

China ranked second in Brand Finance’s 2025 Global Soft Power Index 2025 — behind the United States and surpassing the United Kingdom, Japan and South Korea. After a pandemic-era dip, market-driven ...

China has surpassed the UK to rank second in Brand Finance's soft power index on perceptions of nation brands. Register for free to receive our newsletter, view leading trademark professionals in WTR ...

Earlier this month the United Kingdom government launched an inquiry into the country’s soft power – that is, its tools of attraction and cultural influence. Soft power is an elusive form of influence ...

He coined the term, arguing that a country’s global influence can’t be built on military might alone. Diplomats around the world paid heed. By Trip Gabriel Joseph S. Nye Jr., an influential figure in ...

A groundbreaking report from the Massachusetts Institute of Technology (MIT) reveals that 12% of the US workforce's tasks ...