Opinions expressed by Digital Journal contributors are their own. Marketing is an expensive proposition. Businesses will often sink several times the cost of developing a product into building ...

PayPal (PYPL) Ads Manager gives tens of millions of small businesses access to high-margin ad revenue while creating valuable new inventory for advertisers of all sizes Retail media networks have ...

The advertising world has a problem. And if you’re running a small business, you’ve probably felt it firsthand. As your customers stream podcasts during their commute and listen to handpicked ...

About 46% of Google searches are local search queries, according to Exploding Topics. Does your small business appear for local searches? If not, you’re missing the chance to reach new customers ...

We caught up with an expert to get the inside scoop on advertising strategies that actually work for small businesses.

TikTok announced a $1 million ad credit program for U.S. small businesses as part of its celebration of Small Business Month. The move comes as TikTok tries to show its value to the U.S. economy while ...

This year, connection and personalization are the ultimate competitive edge, and small businesses are perfectly positioned to ...

In what amounts to a David-and-Goliath situation, a suburban small business owner is taking on Google over a beef you've likely seen in some form in the headlines. He says Google's grip on advertising ...

Small businesses — which are 99.8 percent of California businesses — use aggregated or anonymized data to advertise to audiences likely interested in their products. Tero Vesalainen Getty Images If ...