Forbes contributors publish independent expert analyses and insights. Rob Salkowitz is an Eisner-nominated comics journalist and author. A new survey of nearly 300 top marketers at for-profit US ...

Recent studies in the field of wine research indicate a multifaceted picture in which consumer behaviour is increasingly influenced by sustainability concerns, cultural perceptions and diverse ...

PASADENA, Calif.--(BUSINESS WIRE)--Near Intelligence, Inc. (Nasdaq: NIR) (“Near” or the “Company”), a global leader in privacy-led data intelligence on people, places, and products, today announced ...

Learn how situational content marketing is reshaping the future of content strategies. Adapt and resonate with your audience in real-time. For decades, marketers have relied on the traditional funnel ...

Marketing advocates of creative concepts can peacefully coexist with their number crunching teammates when the right funnel strategy is deployed. That’s the perspective from the global consulting firm ...

When it comes to modern marketing, consumer research provides marketers with the insights needed to keep up with the ever-evolving preferences and behaviors of their audience. Consumer research ...

Adapt Your Digital Marketing Strategy to Post-Pandemic Consumer Behaviors Not long ago, from Monday to Friday, many consumers went to offices where they completed “work life” activities. Then they ...

Researchers from Duke University, University of New South Wales, University of Wisconsin, and University of Washington published an editorial for the Journal of Marketing that calls for marketing to ...