The indie space is incredibly exciting, and increasingly competitive. Players can only pick so many games a year and with discoverability being one of the leading issues for developers (and players), ...

No, the friendly chatbot isn't coming after your job. Nevertheless, if you're a PR pro not using ChatGPT, you are wasting your precious time. These simple steps can help you harness its power and ...

Even the most seasoned PR professionals have days when they just don’t feel "on their game.” The demands of media outreach, client communication and constant responsiveness can sap one’s energy and ...

Good PR - public relations - has long been a useful ally on the road to delivering success. Broadly speaking PR is a process for raising the profile of a venture, using selected media channels to ...

Games journalism is in a pretty different state to how it was five or ten years ago. Sell-offs, layoffs, the rise of content-harvesting AI, worked-owned outlets, and wildly unpredictable shifts in ...

Whether they heard your radio spot, saw your social media post, or viewed your Google ad, consumers need a lot of touchpoints to remember your business. These touchpoints, called impressions, are ...