Adobe will add the Demdex technology to its Adobe Online Marketing Suite to improve the system's "audience optimization" capabilities, the company said late Tuesday. The Adobe Online Marketing Suite ...

Adobe Systems, the San Jose maker of graphic design and Internet software, is adding software tools today to help online marketers make the most of ads bought from Facebook and Google. The launch of ...

If you’re in the market for a marketing automation platform and you’ve done any initial research, you’re probably feeling overwhelmed. Businesses these days are spoiled when it comes to choosing ...

The world as we know it today has changed dramatically to the world we lived in 5 or 10 years ago. The landscape has changed dramatically thanks to the amazing inventions and discoveries made. It has ...

If you own a small business or are doing marketing for one, especially if this is your first foray into internet marketing, HubSpot could be a really solid tool for you to try. Hubspot offers users a ...

IBM has combined a number of its online marketing software programs into a unified service, called the IBM Marketing Center. IBM has designed the service, an IBM Smarter Commerce offering, for ...

Opinions expressed by Entrepreneur contributors are their own. Affiliate marketing is one of the most popular means of making some extra income online and letting people know about your ...

Social media is one of the top features of the internet right now, and so are the people in it who regularly create content for other people to see. Before, businesses focused on developing their ...

Indianapolis is known for hosting big races and other sports events, but the leader of an obscure niche called Internet marketing software? Chris Baggott, who runs one of the companies developing the ...

Search engine marketing software startup WordStream has raised $6 million in Series B financing, a little birdie informs us, with an announcement supposedly forthcoming early next week. We hear ...

Direct marketing via banner ads, e-mail promotions and partnerships prompted businesses and consumers to spend an estimated $24.2 billion online in 2000, more than 75 percent higher than 1999 figures, ...