Acquiring new customers is crucial for any business, but it’s challenging in today’s crowded digital landscape. Google Ads’ new customer acquisition (NCA) feature can help. This tool is designed to ...
Your next customer might not Google you or search for you on LinkedIn. They might ask ChatGPT, Perplexity or Claude instead. Here’s how to optimize for both AI and search engines. Improve your ...
Laura is a freelance writer specializing in small business, ecommerce and lifestyle content. As a small business owner, she is passionate about supporting other entrepreneurs and sharing information ...
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