Home Depot on Monday (Nov. 10) launched a holiday campaign that promotes its live Christmas tree lots by showcasing real tree farmers and their farms for the first time, per details shared with ...

Hi readers, this is James Hercher, AdExchanger senior editor, with the weekly Commerce Media dispatch. Today, I’m doing a deep-dive Q&A with Melanie Babcock, who’s been at The Home Depot for almost 10 ...

For the last few weeks now, we have been keeping track of radio advertising spending at home improvement giant Home Depot ...

Ad content in partnership with The Home Depot — Doers Get More Done. It’s no surprise that fall is the most popular season. The comfy, cozy vibes it brings just can’t be beat. As the chill in the air ...

NEW YORK — Home Depot continues to expand the capabilities of its retail media network as the channel surges amid investment from competitors in the retail vertical and beyond. The home improvement ...

Seriously, guys. Enough with the ROAS (return on ad spend) obsession. It’s time for a smarter approach to measurement that focuses on more than short-term outcomes, says Melanie Babcock-Brown, VP of ...