From infomercials to political canvassing to appeals for coveted roles, the most compelling rhetoric uses a mix of ethos, pathos, and logos. These techniques encompass a wide spectrum of human ...

Zeitz: Its very simple, you know the story of the two brothers, one was Adolph Dassler and he called his company Adidas, and his brother was Rudolf Dassler, so he was thinking of calling his brand ...

Meeta Sengupta is a writer, speaker, consultant and advisor on education and skills. Meeta is the founder of #EduIn, an online discussion that brings hundreds of participants together every month on ...