Jedi Digital Marketing Hong Kong has introduced an expanded digital marketing framework designed to address the increasingly complex landscape of online communication, audience behavior, and ...

Successful brands approach storytelling as a strategic function because they understand that the right narrative can change ...

Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as possible.

Music is widely used to motivate human behaviors and to influence mindset. Background music plays an important role in our everyday lives (eating, drinking, shopping, and driving). It is an important ...

Opinions expressed by Entrepreneur contributors are their own. Startups are synonymous with innovation. In this fiercely competitive market, they must constantly come up with innovative ideas. However ...

The lockdowns put in place over the last year have resulted in massive shifts in consumer behavior. Some of these changes are likely to be permanent, and businesses need to be prepared. Some of these ...

On Monday, OpenAI announced "GPTs," a new feature that allows ChatGPT users to create custom versions of its AI assistant that serve different roles or purposes. OpenAI will let users share GPT roles ...