Advertisers are becoming more sophisticated in their Facebook advertising strategy. That's one of the key takeaways in the latest data about global Facebook advertising from social marketing software ...

Digital marketing expert eMarketer expects worldwide paid Facebook advertising to reach almost $9 billion in 2015. The huge potential of this marketing channel has more and more small businesses ...

If your company is considering buying advertising space on Facebook, you will be confronted with the choice of cost per click (CPC) or cost per thousand impressions (CPM). Without properly ...

The average clickthrough rate (CTR) on Facebook ads increased significantly between the second quarter of 2016 and the second quarter of 2017, according to recent research from Nanigans. The report ...

Search Engine Land » Tools » Ad Calculators » CPC vs CPM Tester Chat with SearchBot CPC campaigns are an effective and easy to understand method to drive traffic to a webpage. Once you know where to ...

SEO, PPC & AIO Guides » Display Advertising Guide » Buying Ad Space » Advanced Optimising Tips » When To Switch From CPC To CPM Chat with SearchBot Most advertisers start out using CPC campaigns ...

If you have to choose between Facebook and Google Ads for promoting your SMB, Facebook is your best bet. And in the debate between Microsoft Advertising and Google Ads, Google provides greater reach ...

The report, with the gimmicky title ‘Social Media Advertising Global Games’, is based on aggregated global data across a wide range of brands whose Facebook ad campaigns are managed on the Kenshoo ...