September 2025 – The increasing use of artificial intelligence in creative industries has led to another development in digital branding. LogoAI, an AI-powered logo maker, has introduced its AI Icon ...

Opinions expressed by Entrepreneur contributors are their own. It is a common misconception that a company’s logo is the same as its brand. Unfortunately, branding and marketing are not that simple.

Branding is a buzzword, with everyone from individuals to huge corporations concerned with the matter. But branding is more than just what your company’s logo and advertising look like. A brand should ...

FirstBank of Nigeria Plc has explained why it redesigned the elephant icon in the new brand identity. Its brand handlers said the removal of the elephant body was meant to change the perception that ...

As Charley SIGNATURE celebrates 15 years of creative excellence, the agency continues to redefine what it means to craft ...

For a long time, B2B brand managers believed that the benefits of sonic identities belonged to B2C companies. Unlike consumers, B2B customers supposedly made decisions based on fact and functionality, ...

At work: I am not just a branding expert; I am The Branding Icon, transforming business aspirations into golden realities. With over two decades of experience and a mastery of 45-plus marketing ...

Brand identity is the foundation of your business, from the conceptualization of your services and products all the way to marketing. Before you can create an effective marketing, SEO, content ...

Forbes contributors publish independent expert analyses and insights. Edward Segal covers crisis-related news, topics, and issues. Cracker Barrel's rebrand failure highlights consumers' deep emotional ...