Amid another turbulent year for the ad industry, plenty of engaging and compelling work was made. Here’s our ten favourite campaigns of the year ...

Repurposing the same creative across Meta, TikTok, and Pinterest Ads may seem efficient, but like many shortcuts, it comes with shortcomings. Creating original assets for every platform takes time, ...

AI is the belle of the ball in advertising industry media coverage. It’s impossible to take a twirl around the dance floor without tripping over another article about AI and advertising. Yet ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. The advertising industry is widely known for its creativity. It combines innovative thinking ...

The evolution of advertising over the past 20 years has been nothing short of remarkable. It was not until 2005 that digital advertising became recognized as a legitimate advertising medium. According ...

“A jack of all trades is a master of none – but oftentimes better than a master of one.” It’s a favorite saying among LinkedIn posters and business bloggers, who often tout this longer version of the ...

INCYMO.AI launched its AI-powered creative platform for crafting mobile gaming advertisements. The launch follows the debut of the platform’s first case study, first revealed on the Industry Stage at ...

NEW YORK—In a notable development in the media industry' efforts to improve the efficiency and cross-platform measurement of CTV ad campaigns, the IAB Tech Lab has unveiled the Ad Creative ID ...

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